Simone Rocha invited a group of collaborators – Daniel David Freeman, Oscar Torrans, Toby Evans, Christopher Lawson, Edward Quarmby and Ana Projects – to reinterpret her eponymous logo, as a “play on identity”. The results appear as appliqué, embellishments and graphic prints across the Autumn Winter 2023 Women and Men’s collection.

The resulting artwork is a consolidation of various ancient Irish and pop typographic sources, ranging from Van Morrison album covers to William Morris decorative capitals.